Spread the Word

Charlotte Cardin wearing @magdabutrym while performing concerts 

Photography @aime.elleee
VILTIER SUMMER LUNCH.

An intimate gathering at Hôtel Le Bristol to celebrate Viltier’s Summer Lunch an afternoon of inspiring conversations, shared moments and a celebration of craftsmanship and creativity.

Photography: @alicja.kozak

#Viltier #ViltierJewelry #SummerLunch #Paris
First row @willychavarria FW27 Show
SONGZIO × HELIOT EMIL FALCONRY.

Presented during Paris Fashion Week, Falconry marks the first chapter of the collaboration between SONGZIO and HELIOT EMIL a dialogue between precision, movement, and control.

Drawing from the ancient practice of falconry, the collection translates the ritual of trust between falcon and falconer into sculptural silhouettes. Feather-like layering, aerodynamic construction, and harness-inspired details evoke the tension between protection and weightlessness, ascent and descent.

Featuring Songzio Global Ambassadors Seonghwa and Choi Heejin, under the creative direction of Jay Songzio and Julius Juul.

Creative Directors @jaysongzio, @juliusjuul
Videography: @colt90.sisyphe
Exhibition @galerie.noir

#Songzio #HeliotEmil #Falconry #ParisFashionWeek
VILTIER PRESENTS DURING PARIS COUTURE WEEK.

Against the timeless elegance of Hôtel Le Bristol, Viltier unveiled its latest creations during Paris Couture Week. Framed by historic boiseries and bathed in the soft afternoon light, the Maison’s sculptural gold and diamond pieces echoed the precision, craftsmanship and artistry of couture itself where every detail is designed to endure.

Photography: @matteoverzini

#Viltier #ParisCoutureWeek #HauteJoaillerie
@willychavarria hosted a dinner for friends and family at @lamaisonducaviar to celebrate his show during Paris Fashion week.

Photography @victorboyko7
@alfieparis_ presented their SS27 collection at the Bristol during Couture week in Paris, gathering friends and family around a summer buffet.

Creative director @alfietootsie
With heartfelt gratitude to everyone who helped bring this vision to life. AZIZ Debut Couture Show - AETHER - FW 2026

PR Agency & Event Management @spreadtheword_communications @julien__dufour 
Special Appreciation - Strategic Advisor @julienclisson 

Special Appreciation - Styling advice @smrichardson1 
Special Appreciation @docgold_ch carmenreisert
Production Directed by Nicolas Klein @_twenty_knots_ 
Casting Director @maximevalentini 
@aranzabelliard 
Movement Director @blondeau_alex 
Show Caller @mrsgrenetnow
Special Thanks - Silver Courtesy of @c.hafner_official 
Master Gold & Silversmith @mirko_noll 

Sound Design @hollowdeck_echo
Photographer @vincent_lappartient_ 
Photographer @ondinebertrand 
Photographer @latelierdechloe.photo 
Photographer @mollysjlowe 
Videographer @mathiaskarlgontard 

Model @dahanphuongoanh 
Venue @labiosthetiqueparis 
Manager LaBiosthetique @elraddaf_labiosthetiquepro
Hair @theo_dimitri_hair @labiosthetiqueparis 
Make Up @aude_makeup_pro @labiosthetiqueparis
LES SULFUREUSES.

A collection suspended in the fleeting instant between ignition and disappearance.

With Les Sulfureuses, Kevin Germanier explores the poetry of combustion where light erupts, beauty transforms, and every ending leaves behind a trace. Like fireworks, each silhouette exists in a moment of dazzling intensity: radiant, explosive, and unforgettable.

Faithful to his vision of radical craftsmanship, the collection transforms upcycled unsold garments from LVMH into couture through meticulous handwork. Swarovski crystals ignite each look with bursts of light, Caran d’Ache coloured pencils become precious embellishments, and pool noodles are sculpted into dramatic crinolines, proving that discarded materials can be reborn as objects of desire.

Here, sustainability is not a compromise it is the catalyst for fantasy. Forgotten materials become luxury. Everyday objects become couture. Waste becomes spectacle.

Welcome to Les Sulfureuses where what burns becomes luminous, and what disappears leaves only brilliance behind.

—

UPCYCLED COUTURE built from unsold garments from @lvmh

CREATIVE DIRECTION @kevingermanier
STYLING @kevingermanier
HAIR @charlielemindu
MAKE-UP @domii_mua
CASTING DIRECTOR @alexandrejuniorcyprien
MUSIC @raphparpex
PRODUCTION @oboglobal
@aziz_rebar presented his FW26 Couture collection during Couture week in Paris 

Creative Director @aziz_rebar 
Production @_twenty_knots_ 
Casting @maximevalentini 

#AZIZ #COUTURE
The Visitor.

@georgeshobeika Couture FW26

Creative director @georgeshobeika @jadhobeika 
Production @kitty_events
AETHER.

AZIZ REBAR debuts in Paris during Couture week.

Inspired by Andorra by Max Frisch, this collection explores the tension between societal expectations and self-definition. Through sculptural silhouettes, delicate craftsmanship, and evolving forms, each look becomes a chapter in a story of transformation.

From precision to instinct.
From restraint to release.
From expectation to authenticity.

Creative director @aziz_rebar 
Production @_twenty_knots_ 
Casting @maximevalentini 

#AZIZ #AETHER
The Visitor.

For Autumn–Winter 2026/27 Couture, Georges Hobeika and Jad Hobeika invite us to rediscover the beauty of the world with open hearts and fresh eyes. Architectural elegance, ethereal craftsmanship, and nature-inspired details come together in a collection that celebrates light, movement, and the enduring artistry of couture. 

Creative director @georgeshobeika @jadhobeika 

#GeorgesHobeika #JadHobeika #TheVisitor #GeorgesHobeikaCouture #HauteCouture
@theweeknd wearing @alpinestarsreserve while performing on stage in Lille, France 

Styling @mitchmodes
Photography @hyghly
@jbalvin wearing @willychavarria for the cover of @lofficielibiza 

Styling @ilaria_norsa 
Photography @marcellojuniordino
MAGDA BUTRYM PRE-SPRING 2027

For Pre-Spring 2027, Magda Butrym refines her signature silhouette into a wardrobe that feels both structured and instinctive. Sharp tailoring, softened proportions, sculptural dresses, and fluid eveningwear come together in a collection where femininity and strength exist in perfect balance.

Inspired by Slavic heritage, the season’s standout flower dress reimagines traditional aprons as sensual, layered housecoat dresses, while references to 1920s glamour bring effortless elegance to modern dressing.

Raw yet refined, polished yet undone—Pre-Spring 2027 captures the essence of the Magda Butrym woman: sensual, confident, and deeply authentic.

Creative Director @magdabutrym
Photographer @markrkean
Stylist @kjeldgaard1
Talents @ap.olline @alaina.rae54
Casting Director @julialangecasting
Make Up Artist @lucyjbridge
Hair Stylist @tomwrighthair
Nails @marzena_kanclerska
Stylist Assistant @ioana.ivan
Set Design @anna_szczesny
Art Coordinator @designandculturebyed
Production @warsawcreatives

#MagdaButrym #PreSpring2027 #Fashion
Resort 27. 

For his resort 27 collection Christopher Esber explores the space where function gives way to feeling. Inspired by an 1980s hunting jacket passed down through generations, the collection deconstructs utility into something softer, more instinctive and deeply personal. 

Tailoring, denim and workwear are reimagined through sculptural silhouettes, intricate construction and unexpected ornamentation where every detail carries both memory and meaning

Creative director @christopher_esber 

#christopheresber #resort27 #pfw
Urban Glide.

For Spring/Summer 2027, Maison Kitsuné explores the art of moving through the city at the height of summer—where protection meets lightness, and technical innovation meets effortless elegance.

Presented during Paris Fashion Week, the collection draws inspiration from Tokyo’s urban resilience, coastal escapes, and the fluid dialogue between city and nature. Breathable layers, heat-reactive fabrics, maritime references, and luminous textures come together in a wardrobe designed to adapt, perform, and move with the wearer.

A thoughtful vision of contemporary summer dressing through Maison Kitsuné’s signature Paris-to-Tokyo lens.

Creative director @abigailsmileysmith 
Photography @maisonkitsune 
Production @oboglobal 

#MaisonKitsuné #UrbanGlide #SS27 #ParisFashionWeek
A dialogue between decades

For Pre-Spring 2027, IRO reimagines the free spirit of the ’70s through the bold geometry of ’80s Italian design. Graphic polka dots, Memphis-inspired studs, and rock-infused details meet sharp tailoring, fluid silhouettes, and effortless Parisian attitude.

Balancing structure with freedom, vintage influences with modern elegance, the collection defines a confident, instinctive wardrobe made for today.

Creative director @nicolas.rht 
Styling @berengerpelc 
Photography @alessandrofurchinocapria 

#IRO #IROParis #PreSpring2027
Returning to Paris.

This season marks Kml’s return to the official Paris Fashion Week calendar with a presentation rooted in presence. An invitation to slow down, step inside, and experience fashion as a cultural encounter.

The collection continues the exploration of inherited forms and contemporary construction, examining the dialogue between permanence and transformation. Guided by research, each garment reflects a conversation between history and the present, evolving a design language that remains grounded in shared human identity.

Presented through an immersive film and collection, with the movement traditions of Saudi brought to life through dance, music, and cinema, the presentation extends beyond clothing into a broader cultural narrative.

As the first Saudi ready-to-wear house to present on the official Paris Fashion Week calendar, KML remains committed to contributing a perspective rooted in cultural inquiry while participating in the global conversation on fashion.

Creative director @ahmadhassanh 
Production @experiential.h 

#Kml #ParisFashionWeek #Menswear #ContemporaryFashion #SaudiDesign
27.1 - SUMMER BLUES

An emotional landscape.

Between cultures.
Between memory and the present.
Between belonging and longing.

Inspired by summers in Tunisia and fragments of childhood in France, Summer Blues explores the places that remain with us long after we’ve left.

The debut runway collection, presented during Paris Fashion Week.

Creative direction @songforthemute 
Photography @giostaiano 
Casting @arqa_cast 
Production @eyesightgroup 

#SongForTheMute #SFTM #SS27
Finale @taakk_official SS27

Creative director @taakk_official 
Styling @mariaelena_morelli 
Production @twotwenty_production
COMUNIÓN
By Willy Chavarria
SS27

Willy Chavarria presents Comunión, a collection devoted to our communal spirit, seeking joy in existence as sustenance in times of chaos and darkness.

When we come together in Comunión, we are a powerful force. This is reason for joy. Not because we are oblivious, but because we have faith.

Creative director @newyorkwilly 
Image director @jesscuevas7 
Styling @mr_carlos_nazario 
Production @bureaubetak
COMUNIÓN.

Finale @willychavarria SS27 Runway show in Paris 

Creative director @newyorkwilly 
Styling @mr_carlos_nazario
Production @bureaubetak
ATARAXIA.

@egon_lab SS27

Video @baleinesouscachalot
Finale @soniacarrascoofficial SS27 show in Paris 

Creative director @soniacarrascoofficial 
Styling @pauavia 
Casting @conanlaurendot
Video @enriqueurrutia_ 
Production @twotwenty_production
Balenciaga is taking wellness beyond the gym. 

The house is blending fashion, fitness and lifestyle through global wellness pop-ups, performance-focused techwear, and exclusive takeovers at Barry’s studios around the world.

Luxury isn’t just about what you wear anymore it’s about how you live.
Finale @songforthemute SS27 runway show in Paris
IMPAVIDE.

Fearlessness isn’t always loud. Sometimes it’s the quiet resolve to remain unshaken.

For Spring/Summer 2027, Songzio presents IMPAVIDE a study of strength and vulnerability, structure and fluidity, tradition and innovation. Armour-like silhouettes, sculptural draping, and distorted tailoring create figures that feel suspended between past and future. Layered constructions, cocooned volumes, and weathered textures evoke journeys across time, while accents of sage, citron, berry, and ink bring moments of light to a world rendered in black and ivory.

A collection for those who move forward with certainty through the unknown.

Creative director @jaysongzio 
Styling @andrejskok_ 
Photography @indigitalimages 
Casting @conanlaurendot 
Production @eyesightgroup 

#SONGZIO #IMPAVIDE #PFW #ParisFashionWeek #SS27
ATARAXIA.

SS27 finding hope in the in-between.

In a world defined by uncertainty, EGONLAB imagines clothing as a symbol of individuality, unity, and resilience. Exploring liminal spaces where past and future collide, the collection celebrates transformation, freedom, and the beauty of becoming.

To resist the darkness. To create in order to unite.

Creative directors @kevinnompeix @florentinglemarec 
Styling @pauavia 
Photography @collective_parade 
Casting @arthurmejean 
Production @oboglobal 

#EGONLAB #SS27 #ParisFashionWeek #FashionWeek
PEACEMAKERS.

How did a global conflict suddenly come to an end?

SS27 imagines the wardrobe of a generation committed to dialogue, coexistence, and collective responsibility.

If war can be organized, can peace be organized too?

Creative director @emerictchatchoua
Styling @levinkanoy 
Image @wintagme 
Photography @nowfashion 
Production @oboglobal 

Production 

#3PARADIS #SS27 #PEACEMAKERS
As temperatures rise, Peter Wu Spring/Summer 2027 draws inspiration from the sultry heat of island summers. Lightweight, functional, and versatile, the collection reinterprets classic workwear through breathable fabrics and contemporary silhouettes, created for life in motion from cool mornings to humid afternoons and long summer evenings.

Creative director @peterwuparis 
Styling @laetipaul
Photography @jules.tllx
During Milan Fashion Week, Rowen Rose unveiled « Secret Garden », their third co-ed runway show within the romantic and outstanding ball rooms of the Villa Arconati.

Following the path of the historical locations chosen by the house for each of its presentations, this season’s show comes to life within the pastel salons of the Piano Nobile at the Villa Arconati, the little Milanese Versailles.

The salons are at once grandiose, striking, immense, and yet intimate, imbued with softness through their faded colors and frescoes almost blurred by time. Overlooking a delicate French garden, the venue perfectly embodies the spirit of the collection: a balance between power and delicacy.

Memorable and poetic, it unfolds a romanticism that leaves a lasting impression on the mind.

Creative direction: @emmarowenrose
A piece of downtown New York arrives in Florence.

Introducing @ragandbone Spring 2027 at Pitti Uomo: A Refined Escape, a menswear collection designed for the modern traveler, balancing effortless sophistication with purposeful craftsmanship.

From a renewed focus on shirting and refined tailoring to innovative comfort-driven fabrics and a vibrant, resort-inspired palette, Spring ’27 is a wardrobe built for every chapter of the journey.

Presented within an immersive loft experience at the Ghiaia Pavilion, the collection celebrates our New York roots while marking an exciting new chapter for rag & bone in Europe

Creative director @swaimhutson 

Photography @jamesbrodribb 
Styling @jaymassacret 
Model @_mikevasilakis_
@egon_lab is in competition for the @andamfashionawards Grand Prize of 300 000€ and a year of mentorship from this year’s Jury President @alexandremattiussi9
Zoë Kravitz wearing @judethebrand  black leather Haze Sandal in the latest issue of @britishvogue 

Styling @sarrjamois 
Photography @mikaeljansson
@anja_rubik wearing @magdabutrym look n.6 from the SS26 Collection for @cap74024 

Styling @mariannekrauss 
Photography @stanislaw_boniecki
@lamaisonducaviar is always a good idea
Spread the Word represents @baziszt 
A dialogue between memory and desire. Vintage fabrics, artisanal craftsmanship, and timeless silhouettes come together in @baziszt vision of contemporary luxury.

Creative director @ziszt
Photography @dacostaarchive
@heavensake celebrated their 10 year anniversary at the iconic Miramar Villa in Cap Martin during Monaco Grand Prix
@ibrahimakonate wearing @3paradis for the cover of the latest issue of @viewsfrance 

Photography @elliothensford 
Styling @loickagracestylist
Ousmane Dembélé wearing @willychavarria x @adidas for @billboardfr 

Photography @michellehelenajanssen 
Styling @tompirello
@magdabutrym full look from Resort 26 collection featured in the latest issue of @dazed 

Styling @victoriasekrier 
Photography @mel.bles
@songzio_official x @heliot_emil « FALCONRY »

Creative directors @jaysongzio @juliusjuul

SONGZIO × HELIOT EMIL return with their second collaboration: Falconry.

Inspired by the ancient art of falconry, the collection explores flight, precision, and control through sculptural layering, aerodynamic forms, and performance-driven design.

Unveiled at Galerie Noir in Seoul on June 5, followed by a global launch at the SONGZIO Paris flagship on June 12. Available worldwide online.
@egon_lab featured on the cover of the latest issue of @_manabouttownuk 

Styling @luke_jefferson_day 
Photography @kosmaspavlos
@christopher_esber featured in the latest issue of @voguegreece with a full look from the SS26 collection

Styling @ohmygeorges 
Photography @heingijsbers
@samumtiti wearing @droledemonsieur 

Styling @_monsieur.monsieur_
@magdabutrym featured on the cover of the June issue of @vogue.polska 

Photography Antoine Henault
Styling @ashleebarrettbourmier
@cameliajordana wearing @rowenroseofficial

Management @florentfarinelli
Upcycled @kevingermanier Couture dress made with unsold @lvmh clothing featured in @vmagazine 

Styling @annatrevelyan 
Photography @nick_knight
Charlotte Cardin wearing @magdabutrym while performing concerts 

Photography @aime.elleee

Charlotte Cardin wearing @magdabutrym while performing concerts Photography @aime.elleee

VILTIER SUMMER LUNCH.

An intimate gathering at Hôtel Le Bristol to celebrate Viltier’s Summer Lunch an afternoon of inspiring conversations, shared moments and a celebration of craftsmanship and creativity.

Photography: @alicja.kozak

#Viltier #ViltierJewelry #SummerLunch #Paris

VILTIER SUMMER LUNCH. An intimate gathering at Hôtel Le Bristol to celebrate Viltier’s Summer Lunch an afternoon of inspiring conversations, shared moments and a celebration of craftsmanship and creativity. Photography: @alicja.kozak #Viltier #ViltierJewelry #SummerLunch #Paris

First row @willychavarria FW27 Show

First row @willychavarria FW27 Show

SONGZIO × HELIOT EMIL FALCONRY.

Presented during Paris Fashion Week, Falconry marks the first chapter of the collaboration between SONGZIO and HELIOT EMIL a dialogue between precision, movement, and control.

Drawing from the ancient practice of falconry, the collection translates the ritual of trust between falcon and falconer into sculptural silhouettes. Feather-like layering, aerodynamic construction, and harness-inspired details evoke the tension between protection and weightlessness, ascent and descent.

Featuring Songzio Global Ambassadors Seonghwa and Choi Heejin, under the creative direction of Jay Songzio and Julius Juul.

Creative Directors @jaysongzio, @juliusjuul
Videography: @colt90.sisyphe
Exhibition @galerie.noir

#Songzio #HeliotEmil #Falconry #ParisFashionWeek

SONGZIO × HELIOT EMIL FALCONRY. Presented during Paris Fashion Week, Falconry marks the first chapter of the collaboration between SONGZIO and HELIOT EMIL a dialogue between precision, movement, and control. Drawing from the ancient practice of falconry, the collection translates the ritual of trust between falcon and falconer into sculptural silhouettes. Feather-like layering, aerodynamic construction, and harness-inspired details evoke the tension between protection and weightlessness, ascent and descent. Featuring Songzio Global Ambassadors Seonghwa and Choi Heejin, under the creative direction of Jay Songzio and Julius Juul. Creative Directors @jaysongzio, @juliusjuul Videography: @colt90.sisyphe Exhibition @galerie.noir #Songzio #HeliotEmil #Falconry #ParisFashionWeek

VILTIER PRESENTS DURING PARIS COUTURE WEEK.

Against the timeless elegance of Hôtel Le Bristol, Viltier unveiled its latest creations during Paris Couture Week. Framed by historic boiseries and bathed in the soft afternoon light, the Maison’s sculptural gold and diamond pieces echoed the precision, craftsmanship and artistry of couture itself where every detail is designed to endure.

Photography: @matteoverzini

#Viltier #ParisCoutureWeek #HauteJoaillerie

VILTIER PRESENTS DURING PARIS COUTURE WEEK. Against the timeless elegance of Hôtel Le Bristol, Viltier unveiled its latest creations during Paris Couture Week. Framed by historic boiseries and bathed in the soft afternoon light, the Maison’s sculptural gold and diamond pieces echoed the precision, craftsmanship and artistry of couture itself where every detail is designed to endure. Photography: @matteoverzini #Viltier #ParisCoutureWeek #HauteJoaillerie

@willychavarria hosted a dinner for friends and family at @lamaisonducaviar to celebrate his show during Paris Fashion week.

Photography @victorboyko7

@willychavarria hosted a dinner for friends and family at @lamaisonducaviar to celebrate his show during Paris Fashion week. Photography @victorboyko7

@alfieparis_ presented their SS27 collection at the Bristol during Couture week in Paris, gathering friends and family around a summer buffet.

Creative director @alfietootsie

@alfieparis_ presented their SS27 collection at the Bristol during Couture week in Paris, gathering friends and family around a summer buffet. Creative director @alfietootsie

With heartfelt gratitude to everyone who helped bring this vision to life. AZIZ Debut Couture Show - AETHER - FW 2026

PR Agency & Event Management @spreadtheword_communications @julien__dufour 
Special Appreciation - Strategic Advisor @julienclisson 

Special Appreciation - Styling advice @smrichardson1 
Special Appreciation @docgold_ch carmenreisert
Production Directed by Nicolas Klein @_twenty_knots_ 
Casting Director @maximevalentini 
@aranzabelliard 
Movement Director @blondeau_alex 
Show Caller @mrsgrenetnow
Special Thanks - Silver Courtesy of @c.hafner_official 
Master Gold & Silversmith @mirko_noll 

Sound Design @hollowdeck_echo
Photographer @vincent_lappartient_ 
Photographer @ondinebertrand 
Photographer @latelierdechloe.photo 
Photographer @mollysjlowe 
Videographer @mathiaskarlgontard 

Model @dahanphuongoanh 
Venue @labiosthetiqueparis 
Manager LaBiosthetique @elraddaf_labiosthetiquepro
Hair @theo_dimitri_hair @labiosthetiqueparis 
Make Up @aude_makeup_pro @labiosthetiqueparis

With heartfelt gratitude to everyone who helped bring this vision to life. AZIZ Debut Couture Show - AETHER - FW 2026 PR Agency & Event Management @spreadtheword_communications @julien__dufour Special Appreciation - Strategic Advisor @julienclisson Special Appreciation - Styling advice @smrichardson1 Special Appreciation @docgold_ch carmenreisert Production Directed by Nicolas Klein @_twenty_knots_ Casting Director @maximevalentini @aranzabelliard Movement Director @blondeau_alex Show Caller @mrsgrenetnow Special Thanks - Silver Courtesy of @c.hafner_official Master Gold & Silversmith @mirko_noll Sound Design @hollowdeck_echo Photographer @vincent_lappartient_ Photographer @ondinebertrand Photographer @latelierdechloe.photo Photographer @mollysjlowe Videographer @mathiaskarlgontard Model @dahanphuongoanh Venue @labiosthetiqueparis Manager LaBiosthetique @elraddaf_labiosthetiquepro Hair @theo_dimitri_hair @labiosthetiqueparis Make Up @aude_makeup_pro @labiosthetiqueparis

LES SULFUREUSES.

A collection suspended in the fleeting instant between ignition and disappearance.

With Les Sulfureuses, Kevin Germanier explores the poetry of combustion where light erupts, beauty transforms, and every ending leaves behind a trace. Like fireworks, each silhouette exists in a moment of dazzling intensity: radiant, explosive, and unforgettable.

Faithful to his vision of radical craftsmanship, the collection transforms upcycled unsold garments from LVMH into couture through meticulous handwork. Swarovski crystals ignite each look with bursts of light, Caran d’Ache coloured pencils become precious embellishments, and pool noodles are sculpted into dramatic crinolines, proving that discarded materials can be reborn as objects of desire.

Here, sustainability is not a compromise it is the catalyst for fantasy. Forgotten materials become luxury. Everyday objects become couture. Waste becomes spectacle.

Welcome to Les Sulfureuses where what burns becomes luminous, and what disappears leaves only brilliance behind.

—

UPCYCLED COUTURE built from unsold garments from @lvmh

CREATIVE DIRECTION @kevingermanier
STYLING @kevingermanier
HAIR @charlielemindu
MAKE-UP @domii_mua
CASTING DIRECTOR @alexandrejuniorcyprien
MUSIC @raphparpex
PRODUCTION @oboglobal

LES SULFUREUSES. A collection suspended in the fleeting instant between ignition and disappearance. With Les Sulfureuses, Kevin Germanier explores the poetry of combustion where light erupts, beauty transforms, and every ending leaves behind a trace. Like fireworks, each silhouette exists in a moment of dazzling intensity: radiant, explosive, and unforgettable. Faithful to his vision of radical craftsmanship, the collection transforms upcycled unsold garments from LVMH into couture through meticulous handwork. Swarovski crystals ignite each look with bursts of light, Caran d’Ache coloured pencils become precious embellishments, and pool noodles are sculpted into dramatic crinolines, proving that discarded materials can be reborn as objects of desire. Here, sustainability is not a compromise it is the catalyst for fantasy. Forgotten materials become luxury. Everyday objects become couture. Waste becomes spectacle. Welcome to Les Sulfureuses where what burns becomes luminous, and what disappears leaves only brilliance behind. — UPCYCLED COUTURE built from unsold garments from @lvmh CREATIVE DIRECTION @kevingermanier STYLING @kevingermanier HAIR @charlielemindu MAKE-UP @domii_mua CASTING DIRECTOR @alexandrejuniorcyprien MUSIC @raphparpex PRODUCTION @oboglobal

@aziz_rebar presented his FW26 Couture collection during Couture week in Paris 

Creative Director @aziz_rebar 
Production @_twenty_knots_ 
Casting @maximevalentini 

#AZIZ #COUTURE

@aziz_rebar presented his FW26 Couture collection during Couture week in Paris Creative Director @aziz_rebar Production @_twenty_knots_ Casting @maximevalentini #AZIZ #COUTURE

The Visitor.

@georgeshobeika Couture FW26

Creative director @georgeshobeika @jadhobeika 
Production @kitty_events

The Visitor. @georgeshobeika Couture FW26 Creative director @georgeshobeika @jadhobeika Production @kitty_events

AETHER.

AZIZ REBAR debuts in Paris during Couture week.

Inspired by Andorra by Max Frisch, this collection explores the tension between societal expectations and self-definition. Through sculptural silhouettes, delicate craftsmanship, and evolving forms, each look becomes a chapter in a story of transformation.

From precision to instinct.
From restraint to release.
From expectation to authenticity.

Creative director @aziz_rebar 
Production @_twenty_knots_ 
Casting @maximevalentini 

#AZIZ #AETHER

AETHER. AZIZ REBAR debuts in Paris during Couture week. Inspired by Andorra by Max Frisch, this collection explores the tension between societal expectations and self-definition. Through sculptural silhouettes, delicate craftsmanship, and evolving forms, each look becomes a chapter in a story of transformation. From precision to instinct. From restraint to release. From expectation to authenticity. Creative director @aziz_rebar Production @_twenty_knots_ Casting @maximevalentini #AZIZ #AETHER

The Visitor.

For Autumn–Winter 2026/27 Couture, Georges Hobeika and Jad Hobeika invite us to rediscover the beauty of the world with open hearts and fresh eyes. Architectural elegance, ethereal craftsmanship, and nature-inspired details come together in a collection that celebrates light, movement, and the enduring artistry of couture. 

Creative director @georgeshobeika @jadhobeika 

#GeorgesHobeika #JadHobeika #TheVisitor #GeorgesHobeikaCouture #HauteCouture

The Visitor. For Autumn–Winter 2026/27 Couture, Georges Hobeika and Jad Hobeika invite us to rediscover the beauty of the world with open hearts and fresh eyes. Architectural elegance, ethereal craftsmanship, and nature-inspired details come together in a collection that celebrates light, movement, and the enduring artistry of couture. Creative director @georgeshobeika @jadhobeika #GeorgesHobeika #JadHobeika #TheVisitor #GeorgesHobeikaCouture #HauteCouture

@theweeknd wearing @alpinestarsreserve while performing on stage in Lille, France 

Styling @mitchmodes
Photography @hyghly

@theweeknd wearing @alpinestarsreserve while performing on stage in Lille, France Styling @mitchmodes Photography @hyghly

@jbalvin wearing @willychavarria for the cover of @lofficielibiza 

Styling @ilaria_norsa 
Photography @marcellojuniordino

@jbalvin wearing @willychavarria for the cover of @lofficielibiza Styling @ilaria_norsa Photography @marcellojuniordino

MAGDA BUTRYM PRE-SPRING 2027

For Pre-Spring 2027, Magda Butrym refines her signature silhouette into a wardrobe that feels both structured and instinctive. Sharp tailoring, softened proportions, sculptural dresses, and fluid eveningwear come together in a collection where femininity and strength exist in perfect balance.

Inspired by Slavic heritage, the season’s standout flower dress reimagines traditional aprons as sensual, layered housecoat dresses, while references to 1920s glamour bring effortless elegance to modern dressing.

Raw yet refined, polished yet undone—Pre-Spring 2027 captures the essence of the Magda Butrym woman: sensual, confident, and deeply authentic.

Creative Director @magdabutrym
Photographer @markrkean
Stylist @kjeldgaard1
Talents @ap.olline @alaina.rae54
Casting Director @julialangecasting
Make Up Artist @lucyjbridge
Hair Stylist @tomwrighthair
Nails @marzena_kanclerska
Stylist Assistant @ioana.ivan
Set Design @anna_szczesny
Art Coordinator @designandculturebyed
Production @warsawcreatives

#MagdaButrym #PreSpring2027 #Fashion

MAGDA BUTRYM PRE-SPRING 2027 For Pre-Spring 2027, Magda Butrym refines her signature silhouette into a wardrobe that feels both structured and instinctive. Sharp tailoring, softened proportions, sculptural dresses, and fluid eveningwear come together in a collection where femininity and strength exist in perfect balance. Inspired by Slavic heritage, the season’s standout flower dress reimagines traditional aprons as sensual, layered housecoat dresses, while references to 1920s glamour bring effortless elegance to modern dressing. Raw yet refined, polished yet undone—Pre-Spring 2027 captures the essence of the Magda Butrym woman: sensual, confident, and deeply authentic. Creative Director @magdabutrym Photographer @markrkean Stylist @kjeldgaard1 Talents @ap.olline @alaina.rae54 Casting Director @julialangecasting Make Up Artist @lucyjbridge Hair Stylist @tomwrighthair Nails @marzena_kanclerska Stylist Assistant @ioana.ivan Set Design @anna_szczesny Art Coordinator @designandculturebyed Production @warsawcreatives #MagdaButrym #PreSpring2027 #Fashion

Resort 27. 

For his resort 27 collection Christopher Esber explores the space where function gives way to feeling. Inspired by an 1980s hunting jacket passed down through generations, the collection deconstructs utility into something softer, more instinctive and deeply personal. 

Tailoring, denim and workwear are reimagined through sculptural silhouettes, intricate construction and unexpected ornamentation where every detail carries both memory and meaning

Creative director @christopher_esber 

#christopheresber #resort27 #pfw

Resort 27. For his resort 27 collection Christopher Esber explores the space where function gives way to feeling. Inspired by an 1980s hunting jacket passed down through generations, the collection deconstructs utility into something softer, more instinctive and deeply personal. Tailoring, denim and workwear are reimagined through sculptural silhouettes, intricate construction and unexpected ornamentation where every detail carries both memory and meaning Creative director @christopher_esber #christopheresber #resort27 #pfw

Urban Glide.

For Spring/Summer 2027, Maison Kitsuné explores the art of moving through the city at the height of summer—where protection meets lightness, and technical innovation meets effortless elegance.

Presented during Paris Fashion Week, the collection draws inspiration from Tokyo’s urban resilience, coastal escapes, and the fluid dialogue between city and nature. Breathable layers, heat-reactive fabrics, maritime references, and luminous textures come together in a wardrobe designed to adapt, perform, and move with the wearer.

A thoughtful vision of contemporary summer dressing through Maison Kitsuné’s signature Paris-to-Tokyo lens.

Creative director @abigailsmileysmith 
Photography @maisonkitsune 
Production @oboglobal 

#MaisonKitsuné #UrbanGlide #SS27 #ParisFashionWeek

Urban Glide. For Spring/Summer 2027, Maison Kitsuné explores the art of moving through the city at the height of summer—where protection meets lightness, and technical innovation meets effortless elegance. Presented during Paris Fashion Week, the collection draws inspiration from Tokyo’s urban resilience, coastal escapes, and the fluid dialogue between city and nature. Breathable layers, heat-reactive fabrics, maritime references, and luminous textures come together in a wardrobe designed to adapt, perform, and move with the wearer. A thoughtful vision of contemporary summer dressing through Maison Kitsuné’s signature Paris-to-Tokyo lens. Creative director @abigailsmileysmith Photography @maisonkitsune Production @oboglobal #MaisonKitsuné #UrbanGlide #SS27 #ParisFashionWeek

A dialogue between decades

For Pre-Spring 2027, IRO reimagines the free spirit of the ’70s through the bold geometry of ’80s Italian design. Graphic polka dots, Memphis-inspired studs, and rock-infused details meet sharp tailoring, fluid silhouettes, and effortless Parisian attitude.

Balancing structure with freedom, vintage influences with modern elegance, the collection defines a confident, instinctive wardrobe made for today.

Creative director @nicolas.rht 
Styling @berengerpelc 
Photography @alessandrofurchinocapria 

#IRO #IROParis #PreSpring2027

A dialogue between decades For Pre-Spring 2027, IRO reimagines the free spirit of the ’70s through the bold geometry of ’80s Italian design. Graphic polka dots, Memphis-inspired studs, and rock-infused details meet sharp tailoring, fluid silhouettes, and effortless Parisian attitude. Balancing structure with freedom, vintage influences with modern elegance, the collection defines a confident, instinctive wardrobe made for today. Creative director @nicolas.rht Styling @berengerpelc Photography @alessandrofurchinocapria #IRO #IROParis #PreSpring2027

Returning to Paris.

This season marks Kml’s return to the official Paris Fashion Week calendar with a presentation rooted in presence. An invitation to slow down, step inside, and experience fashion as a cultural encounter.

The collection continues the exploration of inherited forms and contemporary construction, examining the dialogue between permanence and transformation. Guided by research, each garment reflects a conversation between history and the present, evolving a design language that remains grounded in shared human identity.

Presented through an immersive film and collection, with the movement traditions of Saudi brought to life through dance, music, and cinema, the presentation extends beyond clothing into a broader cultural narrative.

As the first Saudi ready-to-wear house to present on the official Paris Fashion Week calendar, KML remains committed to contributing a perspective rooted in cultural inquiry while participating in the global conversation on fashion.

Creative director @ahmadhassanh 
Production @experiential.h 

#Kml #ParisFashionWeek #Menswear #ContemporaryFashion #SaudiDesign

Returning to Paris. This season marks Kml’s return to the official Paris Fashion Week calendar with a presentation rooted in presence. An invitation to slow down, step inside, and experience fashion as a cultural encounter. The collection continues the exploration of inherited forms and contemporary construction, examining the dialogue between permanence and transformation. Guided by research, each garment reflects a conversation between history and the present, evolving a design language that remains grounded in shared human identity. Presented through an immersive film and collection, with the movement traditions of Saudi brought to life through dance, music, and cinema, the presentation extends beyond clothing into a broader cultural narrative. As the first Saudi ready-to-wear house to present on the official Paris Fashion Week calendar, KML remains committed to contributing a perspective rooted in cultural inquiry while participating in the global conversation on fashion. Creative director @ahmadhassanh Production @experiential.h #Kml #ParisFashionWeek #Menswear #ContemporaryFashion #SaudiDesign

27.1 - SUMMER BLUES

An emotional landscape.

Between cultures.
Between memory and the present.
Between belonging and longing.

Inspired by summers in Tunisia and fragments of childhood in France, Summer Blues explores the places that remain with us long after we’ve left.

The debut runway collection, presented during Paris Fashion Week.

Creative direction @songforthemute 
Photography @giostaiano 
Casting @arqa_cast 
Production @eyesightgroup 

#SongForTheMute #SFTM #SS27

27.1 - SUMMER BLUES An emotional landscape. Between cultures. Between memory and the present. Between belonging and longing. Inspired by summers in Tunisia and fragments of childhood in France, Summer Blues explores the places that remain with us long after we’ve left. The debut runway collection, presented during Paris Fashion Week. Creative direction @songforthemute Photography @giostaiano Casting @arqa_cast Production @eyesightgroup #SongForTheMute #SFTM #SS27

Finale @taakk_official SS27

Creative director @taakk_official 
Styling @mariaelena_morelli 
Production @twotwenty_production

Finale @taakk_official SS27 Creative director @taakk_official Styling @mariaelena_morelli Production @twotwenty_production

COMUNIÓN
By Willy Chavarria
SS27

Willy Chavarria presents Comunión, a collection devoted to our communal spirit, seeking joy in existence as sustenance in times of chaos and darkness.

When we come together in Comunión, we are a powerful force. This is reason for joy. Not because we are oblivious, but because we have faith.

Creative director @newyorkwilly 
Image director @jesscuevas7 
Styling @mr_carlos_nazario 
Production @bureaubetak

COMUNIÓN By Willy Chavarria SS27 Willy Chavarria presents Comunión, a collection devoted to our communal spirit, seeking joy in existence as sustenance in times of chaos and darkness. When we come together in Comunión, we are a powerful force. This is reason for joy. Not because we are oblivious, but because we have faith. Creative director @newyorkwilly Image director @jesscuevas7 Styling @mr_carlos_nazario Production @bureaubetak

COMUNIÓN.

Finale @willychavarria SS27 Runway show in Paris 

Creative director @newyorkwilly 
Styling @mr_carlos_nazario
Production @bureaubetak

COMUNIÓN. Finale @willychavarria SS27 Runway show in Paris Creative director @newyorkwilly Styling @mr_carlos_nazario Production @bureaubetak

ATARAXIA.

@egon_lab SS27

Video @baleinesouscachalot

ATARAXIA. @egon_lab SS27 Video @baleinesouscachalot

Finale @soniacarrascoofficial SS27 show in Paris 

Creative director @soniacarrascoofficial 
Styling @pauavia 
Casting @conanlaurendot
Video @enriqueurrutia_ 
Production @twotwenty_production

Finale @soniacarrascoofficial SS27 show in Paris Creative director @soniacarrascoofficial Styling @pauavia Casting @conanlaurendot Video @enriqueurrutia_ Production @twotwenty_production

Balenciaga is taking wellness beyond the gym. 

The house is blending fashion, fitness and lifestyle through global wellness pop-ups, performance-focused techwear, and exclusive takeovers at Barry’s studios around the world.

Luxury isn’t just about what you wear anymore it’s about how you live.

Balenciaga is taking wellness beyond the gym. The house is blending fashion, fitness and lifestyle through global wellness pop-ups, performance-focused techwear, and exclusive takeovers at Barry’s studios around the world. Luxury isn’t just about what you wear anymore it’s about how you live.

Finale @songforthemute SS27 runway show in Paris

Finale @songforthemute SS27 runway show in Paris

IMPAVIDE.

Fearlessness isn’t always loud. Sometimes it’s the quiet resolve to remain unshaken.

For Spring/Summer 2027, Songzio presents IMPAVIDE a study of strength and vulnerability, structure and fluidity, tradition and innovation. Armour-like silhouettes, sculptural draping, and distorted tailoring create figures that feel suspended between past and future. Layered constructions, cocooned volumes, and weathered textures evoke journeys across time, while accents of sage, citron, berry, and ink bring moments of light to a world rendered in black and ivory.

A collection for those who move forward with certainty through the unknown.

Creative director @jaysongzio 
Styling @andrejskok_ 
Photography @indigitalimages 
Casting @conanlaurendot 
Production @eyesightgroup 

#SONGZIO #IMPAVIDE #PFW #ParisFashionWeek #SS27

IMPAVIDE. Fearlessness isn’t always loud. Sometimes it’s the quiet resolve to remain unshaken. For Spring/Summer 2027, Songzio presents IMPAVIDE a study of strength and vulnerability, structure and fluidity, tradition and innovation. Armour-like silhouettes, sculptural draping, and distorted tailoring create figures that feel suspended between past and future. Layered constructions, cocooned volumes, and weathered textures evoke journeys across time, while accents of sage, citron, berry, and ink bring moments of light to a world rendered in black and ivory. A collection for those who move forward with certainty through the unknown. Creative director @jaysongzio Styling @andrejskok_ Photography @indigitalimages Casting @conanlaurendot Production @eyesightgroup #SONGZIO #IMPAVIDE #PFW #ParisFashionWeek #SS27

ATARAXIA.

SS27 finding hope in the in-between.

In a world defined by uncertainty, EGONLAB imagines clothing as a symbol of individuality, unity, and resilience. Exploring liminal spaces where past and future collide, the collection celebrates transformation, freedom, and the beauty of becoming.

To resist the darkness. To create in order to unite.

Creative directors @kevinnompeix @florentinglemarec 
Styling @pauavia 
Photography @collective_parade 
Casting @arthurmejean 
Production @oboglobal 

#EGONLAB #SS27 #ParisFashionWeek #FashionWeek

ATARAXIA. SS27 finding hope in the in-between. In a world defined by uncertainty, EGONLAB imagines clothing as a symbol of individuality, unity, and resilience. Exploring liminal spaces where past and future collide, the collection celebrates transformation, freedom, and the beauty of becoming. To resist the darkness. To create in order to unite. Creative directors @kevinnompeix @florentinglemarec Styling @pauavia Photography @collective_parade Casting @arthurmejean Production @oboglobal #EGONLAB #SS27 #ParisFashionWeek #FashionWeek

PEACEMAKERS.

How did a global conflict suddenly come to an end?

SS27 imagines the wardrobe of a generation committed to dialogue, coexistence, and collective responsibility.

If war can be organized, can peace be organized too?

Creative director @emerictchatchoua
Styling @levinkanoy 
Image @wintagme 
Photography @nowfashion 
Production @oboglobal 

Production 

#3PARADIS #SS27 #PEACEMAKERS

PEACEMAKERS. How did a global conflict suddenly come to an end? SS27 imagines the wardrobe of a generation committed to dialogue, coexistence, and collective responsibility. If war can be organized, can peace be organized too? Creative director @emerictchatchoua Styling @levinkanoy Image @wintagme Photography @nowfashion Production @oboglobal Production #3PARADIS #SS27 #PEACEMAKERS

As temperatures rise, Peter Wu Spring/Summer 2027 draws inspiration from the sultry heat of island summers. Lightweight, functional, and versatile, the collection reinterprets classic workwear through breathable fabrics and contemporary silhouettes, created for life in motion from cool mornings to humid afternoons and long summer evenings.

Creative director @peterwuparis 
Styling @laetipaul
Photography @jules.tllx

As temperatures rise, Peter Wu Spring/Summer 2027 draws inspiration from the sultry heat of island summers. Lightweight, functional, and versatile, the collection reinterprets classic workwear through breathable fabrics and contemporary silhouettes, created for life in motion from cool mornings to humid afternoons and long summer evenings. Creative director @peterwuparis Styling @laetipaul Photography @jules.tllx

During Milan Fashion Week, Rowen Rose unveiled « Secret Garden », their third co-ed runway show within the romantic and outstanding ball rooms of the Villa Arconati.

Following the path of the historical locations chosen by the house for each of its presentations, this season’s show comes to life within the pastel salons of the Piano Nobile at the Villa Arconati, the little Milanese Versailles.

The salons are at once grandiose, striking, immense, and yet intimate, imbued with softness through their faded colors and frescoes almost blurred by time. Overlooking a delicate French garden, the venue perfectly embodies the spirit of the collection: a balance between power and delicacy.

Memorable and poetic, it unfolds a romanticism that leaves a lasting impression on the mind.

Creative direction: @emmarowenrose

During Milan Fashion Week, Rowen Rose unveiled « Secret Garden », their third co-ed runway show within the romantic and outstanding ball rooms of the Villa Arconati. Following the path of the historical locations chosen by the house for each of its presentations, this season’s show comes to life within the pastel salons of the Piano Nobile at the Villa Arconati, the little Milanese Versailles. The salons are at once grandiose, striking, immense, and yet intimate, imbued with softness through their faded colors and frescoes almost blurred by time. Overlooking a delicate French garden, the venue perfectly embodies the spirit of the collection: a balance between power and delicacy. Memorable and poetic, it unfolds a romanticism that leaves a lasting impression on the mind. Creative direction: @emmarowenrose

A piece of downtown New York arrives in Florence.

Introducing @ragandbone Spring 2027 at Pitti Uomo: A Refined Escape, a menswear collection designed for the modern traveler, balancing effortless sophistication with purposeful craftsmanship.

From a renewed focus on shirting and refined tailoring to innovative comfort-driven fabrics and a vibrant, resort-inspired palette, Spring ’27 is a wardrobe built for every chapter of the journey.

Presented within an immersive loft experience at the Ghiaia Pavilion, the collection celebrates our New York roots while marking an exciting new chapter for rag & bone in Europe

Creative director @swaimhutson 

Photography @jamesbrodribb 
Styling @jaymassacret 
Model @_mikevasilakis_

A piece of downtown New York arrives in Florence. Introducing @ragandbone Spring 2027 at Pitti Uomo: A Refined Escape, a menswear collection designed for the modern traveler, balancing effortless sophistication with purposeful craftsmanship. From a renewed focus on shirting and refined tailoring to innovative comfort-driven fabrics and a vibrant, resort-inspired palette, Spring ’27 is a wardrobe built for every chapter of the journey. Presented within an immersive loft experience at the Ghiaia Pavilion, the collection celebrates our New York roots while marking an exciting new chapter for rag & bone in Europe Creative director @swaimhutson Photography @jamesbrodribb Styling @jaymassacret Model @_mikevasilakis_

@egon_lab is in competition for the @andamfashionawards Grand Prize of 300 000€ and a year of mentorship from this year’s Jury President @alexandremattiussi9

@egon_lab is in competition for the @andamfashionawards Grand Prize of 300 000€ and a year of mentorship from this year’s Jury President @alexandremattiussi9

Zoë Kravitz wearing @judethebrand  black leather Haze Sandal in the latest issue of @britishvogue 

Styling @sarrjamois 
Photography @mikaeljansson

Zoë Kravitz wearing @judethebrand black leather Haze Sandal in the latest issue of @britishvogue Styling @sarrjamois Photography @mikaeljansson

@anja_rubik wearing @magdabutrym look n.6 from the SS26 Collection for @cap74024 

Styling @mariannekrauss 
Photography @stanislaw_boniecki

@anja_rubik wearing @magdabutrym look n.6 from the SS26 Collection for @cap74024 Styling @mariannekrauss Photography @stanislaw_boniecki

@lamaisonducaviar is always a good idea

@lamaisonducaviar is always a good idea

Spread the Word represents @baziszt 
A dialogue between memory and desire. Vintage fabrics, artisanal craftsmanship, and timeless silhouettes come together in @baziszt vision of contemporary luxury.

Creative director @ziszt
Photography @dacostaarchive

Spread the Word represents @baziszt A dialogue between memory and desire. Vintage fabrics, artisanal craftsmanship, and timeless silhouettes come together in @baziszt vision of contemporary luxury. Creative director @ziszt Photography @dacostaarchive

@heavensake celebrated their 10 year anniversary at the iconic Miramar Villa in Cap Martin during Monaco Grand Prix

@heavensake celebrated their 10 year anniversary at the iconic Miramar Villa in Cap Martin during Monaco Grand Prix

@ibrahimakonate wearing @3paradis for the cover of the latest issue of @viewsfrance 

Photography @elliothensford 
Styling @loickagracestylist

@ibrahimakonate wearing @3paradis for the cover of the latest issue of @viewsfrance Photography @elliothensford Styling @loickagracestylist

Ousmane Dembélé wearing @willychavarria x @adidas for @billboardfr 

Photography @michellehelenajanssen 
Styling @tompirello

Ousmane Dembélé wearing @willychavarria x @adidas for @billboardfr Photography @michellehelenajanssen Styling @tompirello

@magdabutrym full look from Resort 26 collection featured in the latest issue of @dazed 

Styling @victoriasekrier 
Photography @mel.bles

@magdabutrym full look from Resort 26 collection featured in the latest issue of @dazed Styling @victoriasekrier Photography @mel.bles

@songzio_official x @heliot_emil « FALCONRY »

Creative directors @jaysongzio @juliusjuul

SONGZIO × HELIOT EMIL return with their second collaboration: Falconry.

Inspired by the ancient art of falconry, the collection explores flight, precision, and control through sculptural layering, aerodynamic forms, and performance-driven design.

Unveiled at Galerie Noir in Seoul on June 5, followed by a global launch at the SONGZIO Paris flagship on June 12. Available worldwide online.

@songzio_official x @heliot_emil « FALCONRY » Creative directors @jaysongzio @juliusjuul SONGZIO × HELIOT EMIL return with their second collaboration: Falconry. Inspired by the ancient art of falconry, the collection explores flight, precision, and control through sculptural layering, aerodynamic forms, and performance-driven design. Unveiled at Galerie Noir in Seoul on June 5, followed by a global launch at the SONGZIO Paris flagship on June 12. Available worldwide online.

@egon_lab featured on the cover of the latest issue of @_manabouttownuk 

Styling @luke_jefferson_day 
Photography @kosmaspavlos

@egon_lab featured on the cover of the latest issue of @_manabouttownuk Styling @luke_jefferson_day Photography @kosmaspavlos

@christopher_esber featured in the latest issue of @voguegreece with a full look from the SS26 collection

Styling @ohmygeorges 
Photography @heingijsbers

@christopher_esber featured in the latest issue of @voguegreece with a full look from the SS26 collection Styling @ohmygeorges Photography @heingijsbers

@magdabutrym featured on the cover of the June issue of @vogue.polska 

Photography Antoine Henault
Styling @ashleebarrettbourmier

@magdabutrym featured on the cover of the June issue of @vogue.polska Photography Antoine Henault Styling @ashleebarrettbourmier

Upcycled @kevingermanier Couture dress made with unsold @lvmh clothing featured in @vmagazine 

Styling @annatrevelyan 
Photography @nick_knight

Upcycled @kevingermanier Couture dress made with unsold @lvmh clothing featured in @vmagazine Styling @annatrevelyan Photography @nick_knight

Spread the Word Communications is a boutique agency bridging the worlds of fashion, beauty, and hospitality with a modern, tailored approach. Founded in 2024 by Julien Dufour, the agency operates between Paris and London, cultivating a distinctly European sensibility with an international outlook.

Conceived as a strategic partner rather than a traditional press office, Spread the Word brings together a team of seasoned experts whose reach extends across key global markets. Its strength lies in precision: thoughtful positioning, calibrated storytelling, and a nuanced understanding of how brands move within contemporary culture.

From emerging designers to established houses, from beauty disruptors to hospitality destinations, the agency works at the intersection of image and influence, shaping narratives that feel both relevant and enduring. With an instinct for timing and a sensitivity to brand identity, Spread the Word builds visibility through considered media relations, meaningful talent alignment, and experiences that resonate beyond the moment.

Measured yet forward-looking, the agency reflects a new communications paradigm: agile, culturally attuned, and rooted in long-term brand equity rather than fleeting noise.

Services
Strategic Communications & Media Relations
Event Strategy & Execution
Talent Partnerships & VIP Placement
KOL Strategy & Relationship Management
Brand Consultancy & Creative Advisory